The IGInfluencer Guide

The step-by-step online course that takes you from struggling to grow your Instagram following to getting paid to promote brands you love.

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Does any of this sound familiar?

↠ I'd love to own a business where I can consistently work from home (or from anywhere...hello infinity pool in Bali)

↠ I can't even Netflix and chill on Sundays because I'm too busy stressing about getting back to work on Monday

I'm trapped in an endless cycle of work, sleep, repeat. I need more flexibility + more than 2 measly weeks of vacation a year.

↠ I want to build my following on Instagram and turn it into a business where I get paid to promote my favorite brands, but my friends and family don't get why this is so important to me.

↠ I post every day and spend a ton of time on Instagram 'till my thumbs ache and my eyes hurt... but my follower count still isn't budging.

↠ I waste so much time jealously scrolling through influencers' Instagram feeds wondering why they're landing collaboration after collaboration with my favorite brands. Meanwhile, my inbox is more barren than the Sahara desert.

Did you find yourself saying "YES!" to any of the above?

You're not alone.

But what if your life could look more like this?


You might be thinking "Well...I've already tried Instagram strategies taught by self-proclaimed Instagram gurus and I didn't get the promised results?"

I feel you.

We've all been burned by those self-proclaimed online gurus who post photos of their (probably rented) Teslas on Instagram, telling us how they make $124353456 a day with their onliness business.

Here's the thing...

There's a simple reason the strategies you got from those rented Tesla guys didn't work.

Instagram was a totally different place back then. It was frankly way easier to go viral because there was no algorithm.

Also, back then, Instagram let people use bots and automation programs to grow their followings.

So, those influencers who grew their accounts back in 2014, 2015 and 2016?

They used (and now teach) strategies that just don't work on Instagram anymore or that can get your account banned.

It is absolutely possible to grow your following on Instagram in 2020. But, you need to use up-to-date strategies that actually work TODAY.

That's *exactly* what I can help you with. Because I grew my following after Instagram started using its algorithm.

(Also, I promise to never post a photo of me on IG with a rented Tesla pretending I own it. 😉)

So, how would it feel to...

Finally quit your 9 to 5 and have total freedom over your schedule. Whether it's the chance to practice midmorning yoga, take a long break for lunch, sleep in, or take a Monday off to focus on self-care?

Get paid to talk about and create photos/videos about the things you're most passionate about, whether that's travel, fashion, wellness, your dog, knitting or whatever else lights you up?

Be able to work from home (or anywhere) permanently, and know you'll never have to go back to your claustrophobic cubicle again?

Never worry about vacation days again, because you have total control over your schedule?

↠ Have an iPhone pinging like crazy with emails from brands who are dying to work with you?

This is all possible.

I was once in your shoes.

Hey, I'm Vicki Rutwind of @fashiontravelrepeat! I used Instagram to go from suit-wearing corporate lawyer to traveling the world in partnership with my favorite brands.

Here's my before and after:

Let me show you how to do the same.



For the wildly creative freedom-seeker who can't bear to spend her life trapped in a cubicle.

"I’ve taken several Instagram courses, but Vicki’s is BY FAR the most comprehensive one out there.

Vicki touches every single aspect of growing and monetizing an Instagram profile, and provides actionable steps to get there.

Shortly after taking Vicki’s course and implementing her techniques, I landed 3 PAID collaborations with brands I love for a total of $1175.

This course is pure GOLD and if you want to start getting brand deals and grow your following like crazy (even post algorithm) THIS IS THE COURSE FOR YOU!"

- Kerry Ireland, @the.petite.wanderer

"Vicki from @fashiontravelrepeat offers such a great strategy on how to grow and build a successful brand on Instagram.

Before using her strategies, my account was stuck at 10,000 followers and I just wasn't growing.

After using Vicki's tips, I have reached my goal of over 35,000 followers in just 5 months.

Vicki has always been a great source of information for me about Instagram, and I'm confident that others will benefit a lot from her course!"

- Cha Tanguay, @cha.tanguay



In the course, you'll learn my proven 4-step method in 16 video modules, plus course notes, workbooks, templates, checklists and 3 Lightroom presets:

Using the 4-step method I share in The IGInfluencer Guide, I've been able to:

  • Quit my job as an attorney and become my own boss.
  • Land collaborations with brands for $2000, $3000 and even $5000 - each.
  • Work from home (or from anywhere) and have a completely flexible schedule
  • Spend more time with my husband, friends and family.
  • Work with internationally-known brands including:

"Vicki’s course is absolutely ideal!

It covers everything from the basics/where to start if you have no idea what you’re doing when it comes to IG, all the way through how to successfully secure brand deals as an influencer.

I had been on Instagram for years before I took the course but was really ready to dive in fully to content creation and becoming a travel influencer, and her course helped me to develop and define my presence online and begin achieving my longtime dreams and goals.

I love her format as well of videos and written notes at the bottom of each segment.

Definitely recommend to anyone looking to unlock their potential :)"

- Paulina, @brooklynkitten_


Let's talk about what's included in the course.

The course is self-paced, meaning you'll immediately gain access to the entire course the moment you enroll.

The lessons include video lectures, course notes, workbooks, templates and checklists.

You'll learn my proven 4-step method for growing your Instagram following and landing brand partnerships in 16 separate modules ($1500 value):

First, you REFINE your Instagram account and

set it up for success:

When you finish the REFINE section of the course, you'll have an Instagram account that attracts the attention of your ideal followers + your dream brands.

Second, you learn to CREATE beautiful and engaging Instagram content:

When you finish the CREATE section of the course, you'll be able to create professionally edited photos, write captivating captions and create engaging Instagram stories with ease.

Third, you ELEVATE (grow) your following using my proven techniques:

When you finish the ELEVATE section of the course, you'll have all of the strategies you need to grow a community of engaged followers on Instagram (no more wasting hours and hours on Instagram to only end up with sore thumbs and no new followers). And you'll know which growth techniques to avoid.

Fourth, you CULTIVATE profitable relationships with brands and their PR agencies to land collaborations:

When you finish the CULTIVATE section of the course, you'll be able to confidently pitch and negotiate brand partnerships and ensure that you're fairly compensated for your work.

You'll also have access to mentoring from me in our private members-only Facebook community ($300 annual value)

  • Our community of influencers is where you can ask me all your questions about Instagram and working with brands.
  • Need help responding to a brand or figuring out how much to charge? Ask me in the Facebook group and I'm there to help you.
  • So you can leave me messages like this:

  • I also post updates about Instagram and the influencer marketing industry in the Facebook group (in between updates to the course). Our members always have access to my most up-to-date information.


Wondering if the course comes with bonuses?

Of course you get bonuses! When you enroll, you'll receive $2450 worth of bonuses:

When you enroll in The IGInfluencer Guide today you'll receive:

  • Access to The IGInfluencer Guide's 16 video modules, workbooks, templates and Lightroom presets ($1500 value)
  • Mentoring in our private members-only Facebook community ($300 annual value )
  • A personalized audit of your Instagram account ($400)
  • A video training about how to be an influencer during social distancing ($200)
  • Manual Photography for Beginners Course ($400 value)
  • My Location Scouting + Content Batching Workshop ($250 value)
  • The Hashtag Cheatsheet ($500 value)
  • The Call to Action Cheatsheet ($100 value)
  • The Quote Cheatsheet ($100 value)
  • How to Promote Your Blog on Instagram and Vice Versa ($100 value)
  • Tips for Hiring a Social Media Manager ($100 value)
  • 30 Day Calendar of Instagram Post Ideas ($50 value)
  • Instagram Story Templates in Canva ($50 value)
  • Instagram Photoshoot Prop List ($50 value)
  • 21 Other Ways Influencers Make Money - Outside of Brand Partnerships ($50)

That's a total value of $4150...

But you can get started in The IGInfluencer Guide today for as little as $93.

Get started now!

"I have nothing but great feedback when it comes to The IGInfluencer Guide. My family and I had just moved to Mexico and I wanted to document our journey in some way. I tuned in to @fashiontravelrepeat's free masterclass on how to take my IG to another level, maybe even start a blog...

I told my husband I loved listening to her and want to purchase the course. I was hesitant because it seemed a little pricey. But now that I have taken the course it is absolutely an investment.

Vicki's tips on creating an aesthetically pleasing IG, how to take photos, how to work with brands, email templates, I was blown away by the amount of info there was.

I am happy to say that my IG has not only grown but I have been able to reach out to many brands and secure hosted hotel stays, gifted items, as well as brand partnerships have allowed me to make back my initial investment and then some.

This course is worth investing in. I also love how easy the course is to navigate and do it at your own pace.

I really have nothing but great things to say about The IGInfluencer Guide. It helped me immensely and more importantly I really enjoyed it. Thank you Vicki!"

- Abby Garcia, @garcias_onthe_go

"I recently took The IGInfluencer Guide course and cannot express how helpful it has been

I absolutely flew through the curriculum and completed the whole course in just a couple of weeks. Each lesson was easy to follow, useful and enjoyable.

I learnt things you just can't learn from Googling or watching free tutorials (although they can be useful to some capacity, too).

I've since grown my following by 175%, in just a matter of weeks, and it's growing steadily every day. I am turning my account around, from a personal photo diary into a professional travel account, and it's all thanks to this course.

Vicki is a wonderful tutor and explains everything very clearly, with a big smile on her face. I can't recommend this course enough!"

- Faye D'arcy-Stedman, @fayeswanderlust

"I’ve taken a few online courses by now but none have been as thorough as Vicki’s IGInfluencer Guide.

The IGInfluencer Guide offers a wealth of information over a breadth of topics, and I appreciated that each question that popped into my head was answered moments later. I see a lot of value in the content that she delivered - and it’s information that I’ve legitimately put to use!

After a few days of beginning Vicki’s course, I had the courage to follow my true dream. I've successfully rebranded and am so pleased to state my the engagement rate has increased!

For the first time, I can see myself running a business, and it's all thanks to Vicki and the IGInfluencer Guide!!"

- Jamie Smith, @ourweekendwhims



If you enroll in The IGInfluencer Guide and realize it's not the course for you?

Email me within 30 days of your enrollment for a full refund.

No questions asked.

You don't have to show me a thing.

(That's 720 hours to decide if the program is for you.)


Hi, I'm Vicki Rutwind.

I'm the full-time travel blogger and Instagram creator behind @FashionTravelRepeat.

That means, I get paid to showcase my favorite travel, fashion, and lifestyle brands to my online audience.

Here's my Instagram:

I'm obsessed with big hats, YA fantasy novels, oat milk lattes,


Helping other female creatives grow their Instagram followings and make money working with brands they love.


A couple of years ago, I was a corporate attorney at a law firm in New York City.

From the outside, I looked successful.

But on the inside... I WAS M-I-S-E-R-A-B-L-E.

I didn't work 9-5. I worked 24/7/365. I spent my birthday every year eating sushi in a sterile conference room with my boss.

I was watching life pass me by from my office's floor to ceiling windows.

So, I secretly started my Instagram account @fashiontravelrepeat as a creative outlet while I figured out what to do with my life.

I had zero Instagram followers, zero PR agency connections and zero photography experience.

Within three months I landed my first brand deal and I was hooked. And I knew I wanted to make being an influencer my full time business.

I threw myself into learning *everything* about Instagram and the influencer industry.

After a lot of trial and error, I developed a 4-step method to grow my Instagram following and get paid to promote my favorite brands that actually works.

My following has grown from 0 to over 90K, and the paid brand collaborations have been consistently rolling in.

"The IGInfluencer Guide is brimming with endless information and insider tips about Instagram, but it also helps you to better understand what you're trying to achieve and what you want to get out of Instagram and the 'influencer' world.

It covers all the bases from the basics of nailing your niche through to the complexities of pitching to brands - which makes the course not only ideal for beginners, but a great tool for those, like me, with a far better understanding of Instagram...

It's a real wealth of knowledge, and worth every penny!"

- Claudia Montano, @perfectlyclaudia

"Vicki is extremely knowledgeable on how to grow and monetize on Instagram.

Her course, The IGInfluencer Guide, is a great way to get started, refresh your knowledge or simply level up your current profile.

She has been a great mentor, friend and advocate through this platform and I highly recommend her course!"

-Jessah Rolstone, @endlessitinerary

Frequently Asked Questions

When does the course start and finish?
The course starts as you soon as you press play! It is a completely self-paced online course - you decide when you start and when you finish. You can binge it over a weekend, or you can take a month or two to finish it. I know you're busy, so I've designed the course to be flexible and work with your busy schedule.
How long do I have access to the course?
Once you enroll, you have lifetime access to the course across any and all devices you own.
What if I am unhappy with the course?
I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me in the first 30 days and I will give you a full refund. That's 720 hours to decide if it's the right fit!
Will you update the course if Instagram changes?
Definitely! I update the course for major Instagram updates and new tips and strategies that I develop! I'll keep doing that as long as I'm offering the course for sale, because I always want members of my community to have the most updated information.
What format is the course in?
It's mostly video with supporting course notes, workbooks, checklists, templates and 3 Lightroom presets.
Is this course only for travel influencers?
Nope! This course is for influencers in every niche - travel, fashion, fitness, food and lifestyle, etc.
Does the course have an affiliate program?
Yes, The IGInfluencer Guide has an affiliate program! That means that students of the course can earn a commission if someone buys the course on their recommendation using their unique affiliate link.
I have more questions about the course. Who can I contact?
You can email me at [email protected] with any questions you may have about the course.
What does the course include again?
When you enroll in The IGInfluencer Guide you'll receive access to: (1) The IGInfluencer Guide's 16 video modules, workbooks, templates and Lightroom presets ($1500 value), (2) Mentoring in our private members-only Facebook community ($300 annual value ), (3) A personalized audit of your Instagram account ($400), (4) A video training about how to be an influencer during social distancing ($200), (5) Manual Photography for Beginners Course ($400 value), (6) Location Scouting + Content Batching Workshop ($250 value), (7) The Hashtag Cheatsheet ($500 value), (8) The Call to Action Cheatsheet ($100 value), (9) The Quote Cheatsheet ($100 value), (10) How to Promote Your Blog on Instagram and Vice Versa ($100 value), (11) Tips for Hiring a Social Media Manager ($100 value), (12) 30 Day Calendar of Instagram Post Ideas ($50 value), (13) Instagram Story Templates in Canva ($50 value), (14) Instagram Photoshoot Prop List ($50 value), and (15) 21 Other Ways Influencers Make Money - Outside of Brand Partnerships ($50)
Can I still be an influencer during the Covid-19 pandemic?
Yes! Influencers are an important link between brands and customers, especially when large commercial photoshoots can't take place. Influencers are uniquely poised to create content in a socially distant way with quick turnaround time. Certain industries, like travel, have significantly cut back on their marketing spend because they're unable to do business. But brands in niches like lifestyle, beauty/personal care, food, fashion, and entertainment etc. are continuing to work with influencers. And I anticipate a massive increase in influencer marketing spend as pandemic restrictions continue to lift. Which means now is the perfect time to grow your Instagram following and start working with brands - so you don't miss out on that big influencer marketing push.

If you're like, "okay Vicki, I hear you, but my nagging Aunt Karen keeps whispering in my ear that being an influencer isn't a real job. What if she's right?"

Here's the thing - your Aunt Karen means well.

She just doesn't understand the world of social media and digital marketing.

Aunt Karen's reference to working in marketing is Mad Men - suits, a wood paneled office and a middle-aged male boss.

But times have changed and you can run your own influencer marketing empire from your kitchen table while you wear your favorite tie-dye loungewear set.

Or from a beach in Tulum while you wear a crochet bikini.

All you need to succeed as an influencer today is a phone with a camera, WiFi, some creativity and the right strategies.


Imagine waking up totally rested on Monday morning...

You're so excited to start work today and you're not feeling anxious about it at all...

You have a leisurely latte and start your workday when you're ready...

There's no overbearing boss looking over your shoulder, emailing you every 5 seconds, or making you sit through an entire day of Zoom conferences...

Instead, you check your email and see 5 new emails from brands offering you lucrative collaboration opportunities...

And you know that you never have to go back to your 9-5 again...

Are you ready to have the freedom to work from home, get paid to do what you love, have complete flexibility and control over your schedule and live life on your own terms?


Get started now!

Still have burning questions before you tap the pink enroll button?

Email me at [email protected]

I'd love to chat with you.

*Please note The IGInfluencer Guide is not affiliated in any way with Instagram or Facebook.


Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results.


I present testimonials and insights about other people’s experiences with my website for purposes of illustration only. The testimonials, examples, and photos used are of actual clients. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.


Any purchase of The IGInfluencer Guide course comes with a 30-day refund period. If a buyer purchases the course, they may ask for a refund are not satisfied, they may request a refund within 30 days of purchase. The refund period will begin on the date and time (hour and minute) and ending exactly 720 hours later. For example, if a buyer purchased the course at 9:01 am (Eastern time) on January 1, the refund period for that purchase would expire at 9:01 am (Eastern time) on January 31st.

In the event that a video audit was provided to the purchaser before the refund was requested during the refund period, $200 USD will be deducted from the total amount refunded. In the event that any one-on-one coaching calls were provided to the purchaser during the refund period, $250USD per coaching call already delivered will be deducted from the total amount refunded.